There is a difference between new and unfamiliar. Loveli’s latest release is new in the way a second cup of tea is new—welcomed, anticipated, slightly different but still yours. These are not clothes that demand attention. They are clothes that support your attention. The kind you reach for without thinking. The kind you pack first.
Who We Are
Loveli began as a conversation between two friends in Kyiv who could not find a simple black dress that did not twist around the hips. That conversation grew into a brand. Today we are a team of twelve: cutters, sewers, photographers, and one person who only checks the feel of every fabric against her forearm. We are Ukrainian. We are small. We pay fair wages and work with local suppliers whenever possible. Our commitment is not to infinite growth. It is to infinite care.
What We Offer
The new assortment includes:
Linen shirts with oversized cuffs that roll up nicely.
Midi skirts with a side slit that walks with you, not against you.
Knitted vests that add warmth without adding weight.
Coats that are unlined on purpose—light enough for autumn, roomy enough for a sweater underneath.
Each piece has one pocket more than expected. Each hem is finished by hand. The collection uses the keyword breathability as a real feature: the fabrics allow air to move, so you stay cool indoors and warm outdoors. Nothing is dry-clean-only. Everything can be machine-washed at 30 degrees.
When It’s Useful
When the weather cannot decide between sun and rain and your outfit must handle both.
For the first day at a new job where you want to signal competence without costume.
During a creative block—putting on something that fits well sometimes unlocks the afternoon.
When you are tired of adjusting straps, pulling down hems, or sucking in your stomach.
For Sunday walks that accidentally turn into dinner.
When you want to buy clothing made in a country at war, by people who keep showing up.
Why Choose Us
Because we do not abandon our clothes after you buy them. We offer free repairs for the first year. We keep fabric remnants to fix future tears. We list the exact measurements of every garment—armhole depth, back length, thigh circumference—so you can compare with something you already own. Other stores sell hope. Loveli sells information and then a garment that matches it. That is the difference.
Call to Action
The new pieces arrive in small batches. See what is still here.
| Price: | 500 |
| Categories: | Items for Sale / Clothing & Apparel |
| Phone: | +38 097 995 39 49 |
| Address: | Central Department Store Khreshchatyk (3rd floor) |
| Website: | View our site |
| Email: | lovelirivne@gmail.com |
