CRM stands for Customer Relationship Management. In simple terms, it's a way for businesses to manage all their interactions with current and potential customers. Think of it like a smart digital notebook for your entire customer base. Instead of keeping customer details in different places, like spreadsheets, emails, or even scattered notes, a crm customer relationship management system brings everything together in one central location. This means your sales team can see what products a customer has shown interest in, your marketing team can send personalised offers based on past purchases, and your customer service team can quickly resolve issues by knowing a customer's history.