2025 Edition

Search Engine Optimization (SEO) has become necessary for any business aiming to dominate online. In Malaysia, SEO companies have tailored their services to meet local and global digital demands. Whether you're a startup or an SME, investing in SEO ensures your brand is visible where it matters most—on the first page of Google.

So, what do Malaysian SEO companies typically include in their most common SEO package? How much does it cost, and what can you expect from it in 2025? Let’s break it down.

1. Keyword Research and Market Analysis

No SEO campaign starts without in-depth keyword research. This is the foundation of every SEO strategy and is often the first thing covered in a standard package.

What’s Included:

• Identification of high-volume, low-competition keywords

• Competitor keyword analysis

• Long-tail and local keyword targeting

• Keyword mapping to relevant landing pages

Malaysian businesses benefit greatly from local keyword research, especially those targeting audiences in Kuala Lumpur, Penang, Johor Bahru, and East Malaysia. SEO companies also provide industry-based keyword intelligence to capture commercial intent keywords (e.g., “digital marketing agency in KL”).

2. On-Page SEO Optimization

Once the keywords are selected, it’s time to optimize your website's internal elements. This ensures Google understands what each page is about.

What’s Included:

• Meta titles and meta descriptions optimization

• Header tag structure (H1, H2, H3)

• URL structure cleanup

• Image alt tags and file compression

• Internal linking strategy

• Schema markup (especially for local businesses)

Most Malaysian SEO firms use advanced tools like Ahrefs, SEMrush, or Screaming Frog to audit and optimize websites for technical compliance.

3. Content Creation and Optimization

In today’s SEO landscape, content is everything. A common package will always include content writing and editing for blogs, product descriptions, or service pages.

What’s Typically Offered:

• 2–4 blog posts per month (each 800–1,500 words)

• Content tailored for keywords, user intent, and readability

• SEO content rewrites for underperforming pages

• Optimization of title tags, readability, and keyword placement

Many Malaysian SEO companies also integrate AI-assisted content tools for faster delivery, but are careful to human-edit every piece for natural tone and search engine compliance.

4. Off-Page SEO and Link Building

No SEO strategy is complete without off-page work, and many packages stand out in this area. Backlinks from credible sources increase a site’s domain authority, improving rankings.

What’s Usually Included:

• Monthly backlinks from blogs, directories, and niche sites

• Local citations (especially for local SEO)

• Guest posting on Malaysian and international platforms

• Social bookmarking and press releases

The quality of backlinks matters more than the quantity. Most SEO firms offer 5–10 monthly backlinks, focusing on DA30+ websites to ensure trustworthiness.

5. Technical SEO and Speed Optimization

Technical SEO ensures your site performs well for both users and search engines. This includes your website's back-end and infrastructure.

Core Inclusions:

• Mobile responsiveness testing

• Page speed enhancements (Core Web Vitals)

• XML sitemap submission and optimization

• Robots.txt file configuration

• SSL check and HTTPS enforcement

• 404 and broken link fixes

Google prioritizes websites that load quickly and work seamlessly on mobile devices, so this package component will be non-negotiable in 2025.

6. Local SEO Optimization (For Malaysian Businesses)

If your business targets a local audience in Malaysia, SEO companies will include Google Business Profile optimization as part of the plan.

What You Get:

• GBP listing setup or optimization

• Local citations and directory submissions (e.g., Yellow Pages Malaysia, Yelp Malaysia)

• Google Maps optimization

• Local schema and service area pages

Local SEO is crucial for brick-and-mortar businesses—restaurants, dental clinics, real estate agents, etc.—looking to dominate location-based search queries.

7. Monthly Reporting and Analytics Tracking

Every good SEO company in Malaysia includes performance tracking and transparent reporting.

What Reports Usually Cover:

• Traffic growth (Google Analytics and Search Console)

• Keyword rankings

• Backlink profile health

• On-page SEO score

• Conversions and lead tracking (if eCommerce)

These reports help clients measure ROI and adjust strategies monthly.

Pricing of SEO Packages in Malaysia (2025)

The cost of a standard SEO package in Malaysia varies depending on the scope of work, competitiveness of the niche, and the agency’s reputation.

Typical Price Range:

• Small business/basic plan: RM1,200–RM2,000/month

• SMEs/medium plan: RM2,000–RM4,000/month

• Enterprise/corporate plan: RM5,000–RM10,000+/month

Note: Packages can be customized with add-ons like eCommerce SEO, multilingual content, or international targeting, which affect the final price.

Conclusion

The most common SEO package offered by SEO companies in Malaysia typically includes comprehensive keyword research, on-page optimization, quality content creation, link building, technical SEO, local SEO, and monthly reporting. Whether you’re a local startup or an international brand looking to expand in Southeast Asia, Malaysia’s SEO agencies offer affordable, results-driven solutions.

Choosing the right SEO company and package depends on your business goals, website structure, and marketing budget, but investing in SEO today ensures you won’t be lost in the search engines tomorrow.

Top 5 FAQs About SEO Packages in Malaysia

1. What is included in a standard SEO package in Malaysia?

A typical package includes keyword research, on-page SEO, content writing, link building, technical SEO, local SEO, and monthly reporting.

2. How much should I expect to pay for SEO in Malaysia?

Most businesses pay between RM1,500 and RM5,000 monthly for reliable, results-focused service, depending on the project scope and competition.

3. How long does SEO take to show results?

SEO is a long-term strategy. Most businesses start seeing noticeable improvements in 3–6 months, with more competitive niches taking longer.

4. Are cheap SEO packages worth it?

Be cautious of extremely low-priced packages (below RM1,000/month). They often rely on outdated tactics, poor-quality backlinks, or black-hat strategies that can harm your site in the long run.

5. Is local SEO included in standard packages?

Most reputable SEO companies in Malaysia include local SEO components such as Google Business Profile optimization and local citations in their standard packages.

Want to learn more? Read: Internships and Jobs in SEO Agencies in Malaysia: A Career Guide – amoonis-boutique.com