A digital marketing degree in Malaysia is an academic program designed to equip students with cutting-edge skills in online marketing, data analytics, content strategy, social media, and e-commerce platforms. This program typically includes theoretical foundations and practical applications to prepare graduates for today’s digital-first business world.
Most universities in Malaysia offer Bachelor’s Degrees in Digital Marketing under business or media faculties. These degrees often span three to four years, depending on the institution and whether industrial training or internships are included.
The admission difficulty level depends on the university's ranking, entry requirements, and intake competitiveness. In general, digital marketing programs are moderately competitive compared to medical or engineering degrees but still require:
Minimum CGPA of 2.50 or higher in STPM, A-Levels, or equivalent.
Credit passes in English and Mathematics at SPM or O-Level.
For diploma holders, a relevant diploma with a minimum CGPA of 2.00 to 2.75 is usually accepted.
Top-tier institutions like Monash University Malaysia, Taylor’s University, and Sunway University have stricter entry standards and may require personal statements, interviews, or foundation year performance.
International students must meet English language proficiency requirements such as IELTS (minimum 6.0) or TOEFL (minimum 550 paper-based / 213 computer-based).
Tuition fees vary widely depending on the university’s reputation, facilities, and whether it is public or private.
Monash University Malaysia is among the most prestigious institutions offering business and marketing-related programs. While there is no standalone "Digital Marketing" degree, students typically pursue a Bachelor of Business and Commerce, majoring in Marketing and Digital Business.
Tuition Fee: RM 38,213 per year
Total for 3 Years: Approximately RM 114,639
Additional costs may include registration fees, lab fees, and student services.
| University | Estimated Tuition Fees |
|---|---|
| Taylor's University | RM 95,000 – RM 105,000 (3 years) |
| Sunway University | RM 80,000 – RM 90,000 (3 years) |
| INTI International University | RM 60,000 – RM 70,000 (3 years) |
| SEGi University | RM 45,000 – RM 55,000 (3 years) |
| UOW Malaysia KDU | RM 60,000 – RM 70,000 (3 years) |
| University of Malaya (UM) – Public | RM 14,000 – RM 20,000 (local students) |
Most degree programs cover essential marketing and digital modules such as:
Consumer Behaviour
Search Engine Optimization (SEO)
Pay-Per-Click (PPC) Advertising
Social Media Marketing
Web Analytics
E-Commerce Strategies
Content Creation and Copywriting
Email and Mobile Marketing
In the final year, students may work on capstone projects, digital campaign portfolios, or undergo internships with real-world clients, agencies, or media houses.
With Malaysia’s increasing digitalization, the demand for digital marketing professionals is growing rapidly across retail, banking, education, healthcare, and travel sectors.
Digital Marketing Executive
SEO Specialist
Social Media Manager
Content Strategist
E-Commerce Marketing Analyst
PPC Campaign Manager
Brand Manager
Digital Project Manager
CRM Specialist
| Job Title | Average Starting Salary (Monthly) |
|---|---|
| Digital Marketing Executive | RM 2,800 – RM 3,500 |
| SEO Specialist | RM 3,000 – RM 4,000 |
| Social Media Manager | RM 3,500 – RM 5,000 |
| Content Writer | RM 2,500 – RM 3,500 |
| Digital Strategist | RM 4,000 – RM 6,000 |
Freelancing, remote work, and digital marketing entrepreneurship are viable paths. Many graduates start their digital agencies or become influencers and content creators.
Affordable tuition fees compared to UK, Australia, or the US.
Multilingual and multicultural environment, ideal for marketing practice.
Internship and industry partnerships with leading companies like Shopee, Lazada, Grab, AirAsia, and Digi.
Globally recognized qualifications, especially from Monash, Taylor’s, and Sunway.
Flexible pathways, including credit transfer programs to Australia, UK, or New Zealand.
Yes, digital marketing is a booming industry in Malaysia. With the rise of e-commerce and digital platforms, companies are actively hiring digital marketing professionals across industries. The career offers high growth, flexible work environments, and good income potential.
Monash University Malaysia is selective, requiring a solid academic background and good English proficiency. While they don’t offer a standalone digital marketing degree, their Business and Commerce program, which majors in Marketing and Digital Business, is highly relevant and competitive.
The total cost for a 3-year degree, depending on the university, ranges from RM 45,000 to RM 115,000. This typically excludes living expenses, accommodation, and materials. Public universities are more affordable for Malaysian citizens.
No, coding is not mandatory, but a basic understanding of HTML, CSS, or WordPress is beneficial. Most programs focus on strategy, analytics, and content rather than technical web development.
Yes. Degrees from top institutions in Malaysia, especially those with international accreditation, are recognized worldwide. Strong portfolios, certifications (like Google Ads or HubSpot), and English fluency enhance global job prospects.
| Categories: | Services / Digital Marketing Services |
| Phone: | 0355146000 |
| Address: | Jalan Lagoon Selatan, Bandar Sunway, 47500 Subang Jaya, Selangor |
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